Turn your critical internal tool into a market‑ready B2B product
We help companies turn messy internal spreadsheets, scripts, and R&D apps into robust, commercial‑grade products with real UX, clean architecture, and a go‑to‑market foundation.
You already did the hard part.
It is just trapped in an internal tool.
Your critical tool lives in a spreadsheet
A big part of your business runs on an internal tool that “works,” but only for a few experts and only if nothing breaks.
- 10+ year old Excel/Access workbook with macros and hidden sheets
- Custom internal app no one is proud to show to clients
- Python scripts / R&D prototype held together by one or two seniors
- Zero documentation, fragile hacks, hard to onboard new users
It is too important to stay this fragile
The tool is mission‑critical, but it is a single point of failure and a blocker for growth.
- Only power users can operate it safely
- Changes are risky and slow, so improvements stall
- Knowledge is stuck in one person’s head and a maze of formulas
- You suspect it could be a product, but do not know how to get there
How productization works
We use a focused, four‑step process that starts from your real tool, not a blank sheet. You can stop after any step if it is not the right move.
Productization Assessment
Productization Assessment
A focused discovery to understand your internal tool, its real value, and whether it should become a product at all.
- You have a critical internal tool in Excel, Access, scripts, or a rough app that only a few experts can use.
- We audit the tool, its workflows, and users to extract the actual business logic and decision rules.
- We map expert‑only behavior to what a normal user would need in a product environment.
- You receive a Productization Blueprint with options: keep it internal, modernize, or pursue an external product.
Product & UX Definition
Product & UX Definition
Turn the raw logic from your internal tool into a clear product scope and UX that normal users can handle.
- We define concrete user roles such as domain experts, everyday users, and admins.
- We design end‑to‑end workflows for your top use cases, not just isolated screens.
- We decide what should be configurable versus opinionated for a focused v1 release.
- You get a validated clickable prototype and a scoped v1 product spec your team can align around.
Build & AI Layer
Build & AI Layer
Rebuild your tool on solid architecture and add AI where it actually helps users and experts.
- We implement a production‑ready web app and migrate logic from spreadsheets, scripts, or legacy code.
- We design data models, APIs, and permissions so the system is maintainable and auditable.
- We add AI only where it clearly reduces expert time or guides users through complex workflows.
- You get a secure, scalable application your team can run in production.
GTM Foundations & Launch
GTM Foundations & Launch
Package your new app as a B2B product with the essentials to start selling and onboarding customers.
- We clarify value proposition, ICPs, and key use cases in language your buyers understand.
- We define initial pricing and packaging options aligned with your existing business model.
- We create core assets: landing page copy, sales/demo deck, and basic onboarding flows.
- You get a market‑ready product plus the narrative and materials to put it in front of customers
When to start productizing
It “just works,” but every change feels risky and only one or two experts touch it.
More people want access, and your experts are becoming the bottleneck.
Leadership is asking if this could be a product, but no one owns making it happen.
You tried to rebuild with IT or a dev shop, but it stalled or stayed “internal only.
Key staff might leave or the market is shifting, and this tool is too important to ignore.
We use a tight stack that balances speed, robustness, and long‑term maintainability.
Everything You Need to Know
Do we need a fully working tool before we talk?
No. It is enough to have a real internal asset: a heavy spreadsheet, prototype app, script bundle, or R&D tool that people rely on.
What if we only want an internal upgrade, not a product to sell?
That is fine. Many clients start with “make this safe, usable, and maintainable internally.” Productization for external customers can be a later step.
How long does the process take?
Typical ranges: Phase 0 is 4–6 weeks, and Phases 1–3 together usually take about 3–6 months, depending on complexity, integrations, and scope.
How much of our team’s time will this require?
We need access to 1–3 domain experts and a technical contact. Time is heaviest in Phase 0–1 for interviews and reviews, then drops to periodic check‑ins.
Who owns the IP when the project is done?
You do. All code, designs, and documentation specific to your product are yours. We only retain generic, reusable internal tooling and know‑how.
Can you work with our existing tech stack and team?
Yes. Our preferred stack is Django, Next.js, PostgreSQL, Redis, and AWS/GCP, but we can integrate with existing systems and coordinate with your internal engineers.
Is AI mandatory in every project?
No. We only add AI (Gemini, OpenAI, etc.) where it clearly reduces expert effort or user friction. If your data and processes are not ready, we will not force it.
How do we get started?
We start with a short call, and if there is a fit, a fixed‑fee Productization Assessment. You get a clear blueprint and options before committing to a full build.
